On the evening of April 29th, the "Entering Sichuan Now, Enjoying Chengdu" 2026 Spring Voice · White Deer Spring Music Season cultural and tourism promotion event, jointly organized by the Chengdu Municipal Bureau of Culture, Radio, Television and Tourism and the Pengzhou Municipal People's Government, kicked off brilliantly at the White Deer Diamond Music Hall in Pengzhou City. With the theme of "China-Chic Elegant Charm · White Deer Revival", this music season will create a new engine for cultural tourism consumption and deepen the innovative practice of "music enabled urban development" through the opening ceremony music festival, cross-border fusion performance, global immersion music scene, national style night tour, marriage and love interaction and other innovative formats. The activity will continue until May 31.